How It Works
What We Target
Geo-Targeting for Local Business Marketing
+ Audience Targeting
Audience Targeting is built with location data at the forefront. This allows you to build an audience profile not just based on your customers online habits, but off-line habits as well, providing the most accurate picture of customer behavior available from any location-based platform.
Combine audience targeting with geofencing mobile ads, weather targeting, and brand analytics to create the most sophisticated mobile geo-targeting of it’s kind.
💡 Own a small locally owned coffee shop? Target Starbucks regulars with a “SHOP LOCAL” campaign offering a first-time customer discount.
What We Measure
Like most advertising platforms, we measure Impressions, Click-through rates, and engagement.
What makes our Geo-targeted mobile so different is that we measure store visits as well.
We can monitor if they’re visiting during store hours, if they work there, how long they spent at the location, whether they just ran by (or actually went in), and how accurate we believe those horizontal geo-location measurements to be.
The bottom line? We eliminate the guesswork or whether a campaign is working or not. You will know exactly how many visits you’re getting as a result of the campaign.