Local Business Marketing: Dominate with Hyper-targeted Mobile Ads
Laser-focused and affordable, mobile ads can be a local business owners secret weapon for dominating the competiton.
How It Works
Brainstorm
Local business marketing is a powerful way to create raving fans for your business. During our brainstorming sessions we'll discuss your goals, current factors in the market, and ad strategies for your campaign.
Research & Target
We'll roll up our sleeves and dig deep to find meaningful - and actionable - information about your ideal customers. Where do they live? Shop? Hang out? Wherever it is, we'll find it!
Create Offer
This stage is all about bringing the campaign to life. We'll create the ad images, assign the targeting, establish the KPI's, and ensure the call to action and landing page are compelling.
Launch
It's go time! Launching the campaign is exciting, but there's still work to be done. We'll continually monitor the campaign's success, optimizing and adjusting targeting as needed.
What We Target
Geo-Targeting for Local Business Marketing
On Site
With on-premises mobile location targeting we take geo targeting to a new level. Blueprinted locations means we can tell precisely whether a person is in a store, in a parking lot or within walking distance of a location. All this means very accurate mobile targeting, allowing you to immediately impact present and future behaviors.
Proximity
With proximity targeting, you can reach consumers in real-time when they are around Blueprinted locations. Proximity targeting allows you to define a geofence around a specific location to message or influence nearby consumer behavior.
Neighborhood
Neighborhoods location based targeting allow marketers to target unique geographical boundaries based on the combination of visitation patterns and audience segments, providing a scalable and custom mobile location marketing solution.
+ Audience Targeting
Audience Targeting is built with location data at the forefront. This allows you to build an audience profile not just based on your customers online habits, but off-line habits as well, providing the most accurate picture of customer behavior available from any location-based platform.
Combine audience targeting with geofencing mobile ads, weather targeting, and brand analytics to create the most sophisticated mobile geo-targeting of it’s kind.
Location Audience Targeting
With Location Audience Targeting you can target potential customers based on their real-time location and location history.
This includes people who have visited any location - be it your own brand, a competitor or selecting by category within a specified timeframe.
Custom Audience Targeting
We can create tailored segments for audience targeting based on visitation data, behavioral attributes, demographic details, and purchase information.
💡 Own a small locally owned coffee shop? Target Starbucks regulars with a “SHOP LOCAL” campaign offering a first-time customer discount.
Behavioral Audience Targeting
Behavioral Audience Targeting combine visitation behaviors with demographic information to build sophisticated audience profiles.
This data can then be used to target potential customers based on consumer lifestyle and interests.
What We Measure
Like most advertising platforms, we measure Impressions, Click-through rates, and engagement.
What makes our Geo-targeted mobile so different is that we measure store visits as well.
We can monitor if they’re visiting during store hours, if they work there, how long they spent at the location, whether they just ran by (or actually went in), and how accurate we believe those horizontal geo-location measurements to be.
The bottom line? We eliminate the guesswork or whether a campaign is working or not. You will know exactly how many visits you’re getting as a result of the campaign.
Curious about other opportunities for local lead generation and driving foot traffic to your store, restaurant, or office? Check out our Facebook Ads, Google Ads, and Local SEO services.