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Marketing Conversion Calculator
Heather Schuck
May 10, 2022
May 19, 2022
Marketing Conversion
Rate Calculator
($)
(€)
What is your offer?
Front End Offer Price:
i
What is the price of your initial offer?
$
$
Potential Up-Sell Value/Lifetime Value:
i
What is the price of your Up-Sell? If no Up-Sell, what is the lifetime value of your customer?
$
$
Monthly Expenses For Offer:
i
What is the total monthly expense for you to support this offer?
$
$
How is it performing?
Number of Leads/Mo:
i
How many leads per month do you have currently?
#
#
Front End Offer Conversion Rate:
i
What percent of your leads purchase your offer?
%
%
Up-Sell Conversion Rate:
i
What percent of your leads purchase your up-sell? If no Up-Sell, what percent become long-term clients?
%
%
What are your goals?
Monthly Revenue Current (Gross):
$
$
Monthly Revenue Goal (Gross):
$
$
YOUR MONTHLY CAMPAIGN GOALS
Number Of Offers Sold
Number Of Up-Sells Sold
Offer Sales (Gross)
Up-Sell Sales (Gross)
YOUR MONTHLY CAMPAIGN BREAKEVEN
Number Of Offers Sold
Number Of Up-Sells Sold
OPPORTUNITY COST METRICS (OC)
Lost Clients
i
How many clients didn't purchase
Lost Up-Sells
i
How many Up-Sells weren't purchased
Lost Front End
i
How much money was lost when the initial offer wasn't purchased
Lost Up-Sells
i
How much money was lost when the Up-Sell wasn't purchased
Gross Sales
i
Front End Offer + Up-Sells Totals
$0.00
Expenses
i
What is the monthly expense for you to support this offer?
$0.00
Your Monthly Campaign Profit
$0.00
Cost Of In-Action
Progress Metrics Report
Online Revenue Gap Analysis
Month
Total
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
per year
Total Breakdown
Predicted Sales
Sales with Conversion Bump
Lost Sales
Lost Sales After Follow-Up
i
Updated total lost sales after the follow-up has been improved with an abandoned cart win-back campaign
Current Monthly Revenue
Goal Monthly Revenue
CURRENT SALES METRICS
Month
Total
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
per year
Conversion Bump %:
i
What percent increase in sales do you expect if you optimize the sales page?
%
%
POTENTIAL SALES WITH CONVERSION RATE BUMP
Month
Total
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
per year
Total Sales (Gross)
LOST SALES WITHOUT CONVERSION RATE BUMP
Month
Total
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
per year
Total Lost Sales (Gross)
Follow-Up Bump %:
i
What percent increase in sales do you expect if you optimize your follow-up process for abandoned carts?
%
%
Month
Total
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
per year
Follow-up Bump Profit
$23
Total Sales (Net)
$23
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