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SOLUTION:

Paid Social

0 %
of marketers use Facebook
– sproutsocial
0 years
experience with social

Paid Social, commonly known as Social Advertising, harnesses the power of the largest social media platforms in the world.

With billions of active monthly users, Facebook, Instagram, Messenger, Twitter, LinkedIn, and other social platforms have an extremely large and engaged user base that we can reach at any moment.

And by tapping into those extensive marketing capabilities, combined with diverse creative options, any business large or small can benefit from adding Paid Social to the mix!

TARGETING OPTIONS:

Demographic and Interest Targeting

Demographic
and Interest

Through interest and demographic targeting, Paid Social is able to target your ads to reach specific audiences by looking at their interests, activities, the pages they have liked, and closely related topics across the different social platforms as well as their education, employment, household and lifestyle details.

The Advanced Algorithm and People Based Marketing System will ensure that the user will only experience relevant ad content by only showing users ads who fit the criteria of a selected audience.

Custom Audiences

Using pixel data from a website, Paid Social can better understand how users are navigating a website and utilize this data to create custom audiences.

In addition to website retargeting custom audiences, Paid Social can also use on-platform data like your social profile engagement, video views, and ad unit engagement to create custom audiences to retarget!

MEET LEO…

Leo’s in the market for a new SUV and just visited your dealership website, but he’s not quite ready to make a purchase just yet. Using pixel data from your website, we can better understand Leo as he engages with types of SUVs. With customized creative and messaging, a user can be retargeted with ads specific to the cars they viewed at a later date to give them that final push to make that SUV purchase that they have been researching!

Lookalike Audience

Lookalike audiences are a valuable tactic to tap into when trying to reach new people who have yet to interact with your business. They are a way to reach new people who are likely to be interested in your business because they are similar to your best existing customers. Lookalike audiences are created off of a source audience, like a customer list or website traffic, and will be populated to contain users who have similar demographic information and interests.

Let’s say Leo finally bought that SUV. Your client’s dealership can now upload a list of past purchasers like Leo and create a lookalike audience off of it to reach new users similar to Leo!

Website visitors who are retargeted via a Social Advertisement are more likely to convert by

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Matched Audiences

Combine CRM data with powerful algorithms to target specific prospects. Just provide a list of customer data, and we’ll upload it to our social platforms, where they’ll match those customers to the user on the social platform!

For instance, you have a client that has a list of newsletter subscribers or past purchasers that is looking to reach and re-engage with a promotion. After uploading a customer list of past purchasers, you can target a Matched Audience and serve them with personalized social ads to re-engage those past purchasers with a promotion.

Lead Generation

Paid Social makes lead generation easy! With the versatility of the ad unit, lead ads can serve as a form to request a quote, submit an application, RSVP to a local event, and more!

With the right custom questions asked, businesses get all the information they need from a potential lead while users across Facebook, Instagram, and LinkedIn are given a seamless way to submit their information without ever having to leave the platform on a mobile phone, desktop, or tablet.

A user simply taps the ad which prompts a form that will have their contact information pre-populated. With the platform doing the work for you, users are able to submit forms with ease!

0 %

of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others.

– Hubspot

Final Thoughts:

BEST PRACTICES:

RESTRICTIONS:

Have

We would be happy to perform an audit of your account free of charge to see if our services might work for you. Please send us a message below or schedule a Discovery Call to get started.

We suggest a three minimum so we can establish, test, and scale your ads to achieve your desired goals. That being said, we don’t require long-term contracts and only ask for 30-day cancellation notice so we can properly shut down the campaigns.

You will always maintain ownership of all accounts, ads, and materials. We help you set up your accounts and you give us the authorization to run them. 

We offer a la carte pricing for all our services and create packages custom-tailored to your business goals. Our monthly minimums for services start at $1,500 per month and scale up proportionately with ad spend and campaign complexity.

We recommend a minimum of $3,000 per platform. This allows for the algorithms to collect data and optimize properly. Anything under these minimums can lead to lower performance. The absolute minimum ad spend we can work with is $800/month.