The Client: Assisted Living Facility
We implemented a full-funnel search strategy utilizing both SEO and Paid Search. The strategy included three main approaches:
Maximizing the client’s exposure by capitalizing on top converting keywords via SEO and Paid Search.
Implemented a conquest marketing strategy which focussed on maximizing on the weaknesses of competitors in the local market.
Utilized conversion rate optimization best practices and A/B testing to ensure that a searchers path to conversion was being tested from the very first click to the final conversion.
• Paid Search