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The Client: Assisted Living Facility

Paid Search

SEO

Client
Assisted Living Facility
Goal
An Assisted Living Facility wanted to generate more leads for their assisted living, independent living and memory care facility. With their current marketing efforts using radio and television, leads were being generated but at too high a cost.

The Solution:

We implemented a full-funnel search strategy utilizing both SEO and Paid Search. The strategy included three main approaches:

  1. Maximizing the client’s exposure by capitalizing on top converting keywords via SEO and Paid Search.

  2. Implemented a conquest marketing strategy which focussed on maximizing on the weaknesses of competitors in the local market.

  3. Utilized conversion rate optimization best practices and A/B testing to ensure that a searchers path to conversion was being tested from the very first click to the final conversion.

Products

• SEO
• Paid Search

Results
0
avg monthly leads
0 %
increase in leads
$ 0
cost per lead

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