The Client: Local HVAC Company
Programmatic
Targeted Email
Paid Search
SEO
Client
Local HVAC Company
Goal
To drive up leads and gain a substantial presence in their market, while simultaneously looking to hire new employees.
The Solution:
After proving success in converting their Direct Mail campaign to Targeted E-mail, we deployed a Paid Search and SEO campaign to drive new business HVAC leads based on seasonality.
The SEM campaign was amplified by a strategic and hyper-targeted Programmatic campaign to increase brand awareness in the local market that ultimately drove up the targeted search volume!
After a year, the client was so pleased they increased their annual spend by 139%.
Products
• Programmatic
• Targeted Email
• SEO
• Paid Search
Results
It's just amazing what these digital products can do because of the trackability of it. And you can show it! It represents 27% of all revenue and 26% of jobs. I cannot say enough great things about these products.
Don Barr
Account Executive
