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The Client: Orthodontist

Paid Social

This client wanted to drive new business through form fills and phone calls.

The Challenge:

The campaign started out with a cost per conversion of $114. This was well above the industry average of $78. 

The Solution:

  • We set up the campaign by separating “orthodontist” ad groups and more service-specific ad groups (like Invisalign & braces) into their own campaigns to bucket these users. 
  • We also created a landing page that included the form and phone number above the fold being that the client solely wanted to drive leads.
  •  At the height of the campaign, we were able to drive a conversion rate of 17% and a cost per conversion of $27. The industry standard is roughly $78 and the client was paying $114 per lead before our hiring us.

• Paid Social

$ 0
cost per lead
0 %
conversion rate
0 %
lower lead costs

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