The Client: Orthodontist
This client wanted to drive new business through form fills and phone calls.
The campaign started out with a cost per conversion of $114. This was well above the industry average of $78.
- We set up the campaign by separating “orthodontist” ad groups and more service-specific ad groups (like Invisalign & braces) into their own campaigns to bucket these users.
- We also created a landing page that included the form and phone number above the fold being that the client solely wanted to drive leads.
- At the height of the campaign, we were able to drive a conversion rate of 17% and a cost per conversion of $27. The industry standard is roughly $78 and the client was paying $114 per lead before our hiring us.
• Paid Social
cost per lead
lower lead costs