Search Engine Optimization & Instant Indexing
SEO is the tried and true method for building an ad-free sales pipeline for your business.
Why You Need an SEO Strategy
The ultimate goal of Search Engine Optimization (SEO) is to drive more organic traffic to your website.
It is that simple.
The value that SEO brings to your bottom line is undeniable. An increase in your ROI is inevitable when your website is properly optimized, missed opportunities are capitalized on, and you are positioned as an authority in your industry. SEO is truly the traffic source that keeps on giving!
Why Our SEO Strategy is Better
Search Engine Optimization (SEO) isn’t a one size fits all. Your website should get exactly what it needs in order to rank in search engines as opposed to a predetermined package that includes optimizations you may not need.
For this reason, our SEO program does not include packages. Instead, in your first month signing on with us, we conduct a one-time, in-depth audit that delves into every aspect of your on-site performance and off-site web presence to determine where you are falling short and or winning.
Following that, we recommend an SEO strategy that gives you the best chance to increase your visibility in search rankings. The strategy recommendation includes a list of keywords we will target (based on in-depth research) and content ideas around those target keywords.
Additionally, we include a benchmark report that assesses the current state of your website performance and SEO efforts. This will serve as a baseline against your future SEO performance with TheSchuck.Agency.
Finally, this audit will present you with two proposals – monthly pricing that fits your desired budget and our recommended monthly pricing. Regardless of which strategy you choose, we will execute your campaign to the best of our ability.
Not only does this audit help set expectations for your organic traffic growth and lay out a roadmap to enable us to work towards those goals, but it also serves as a benchmark to measure ongoing performance and makes shortfalls and wins easily identifiable.
No more guessing at what works – we analyze and benchmark both your competitors SEO and your industry to see what’s working and how well. This growth hacking approach is highly strategic and allows us to make gains in less time and with less resources.
In order to rank highly against competitors and dominate the SERP, your website first has to be fully comprehensible to search engine bots so it can be crawled and indexed properly.
Our audit looks at the overall site structure to evaluate, among others, page response codes, the sitemap, page speed, metadata and HTML source code of the pages. When search engines can effortlessly crawl a site, they will understand the overall theme of the website and reliably serve it up to highly relevant users.
The technical changes, including title tag, metadata and H1 updates the SEO team will implement on your website will play a role in making your website easily crawlable and consequently increasing search visibility.
Content and user experience is at the center of our SEO philosophy. When users search for information on Google or Bing, they want relevant information in relation to their search. If you don’t provide that information, your competitors will.
Our SEO experts will audit the content on your website to ensure it provides value and is optimized to fulfill the intent of the searcher. Once we take inventory of the content, we will then analyze the overall structure of the website. This includes page layout, navigation, and design. Bad page design and layout could stump organic traffic growth.
Our SEO experts will create content on your website based on in-depth keyword research. We’ll also craft content around popular questions your potential clients are asking and researching.
To increase credibility as a business in Google and
Bing’s eyes, your website content needs to be relevant and informative.
Additionally, other online stakeholders in your industry need to reference your content. Our in-depth web presence gap analysis finds out if this true for your website.
For example, if you are a plumber and constantly have relevant “how to” content on your website, a local blog writer who also writes about plumbing related content could mention your website. If this happens often, it establishes your website as an authority on plumbing.
Our SEO experts will reach out to publishers relevant to your industry in our network to feature your content. As consumers get exposed to your highly informational content, your credibility is boosted, thus increasing the likelihood the consumer converts as a new customer.
Your overall brand or local presence online indicates the level of credibility you have. Google’s objective is to provide accurate, useful and trustworthy information to their users, so they care about a brand’s credibility a lot. This is why it is important to be visible across local or national directories with accurate business information
Our team of SEO experts take a deep dive into your client’s brand sentiment and online reputation. This includes social media presence, online reviews, and web directory listings.
How people feel about your business is important and search engines pay attention. If you have no reviews online or don’t post often on social media, it could hurt your search visibility.
Our SEO team will boost brand awareness by sharing your blog content on Facebook and Google My Business. Additionally, your business information will be distributed across over 150+ online directories. Since receiving reviews are important, we will also formulate a plan to generate good reviews from your past customers.
Setting realistic client expectations for SEO performance is key to running a smooth and successful campaign. To that end, we create a report that first, documents the current state of your website performance and overall SEO efforts. Then, we compare your performance against your online competitors and industry standards.
As TheSchuck.Agency SEO team works on your campaign, this benchmark becomes the measuring stick for progress and is included in monthly report. It also serves as a guide to quickly identify performance dips and causes in order to fix them.
Note: While monthly comparisons could be beneficial, they are not advised. Quarterly and yearly comparisons are recommended as they provide more clearer actionable insights
Based on the findings of our deep dive strategy session, gap analysis reports, and SEO benchmark report we’ll create a fully customized editorial calendar.
Your customized report will suggest highly shareable topics that contain high-intent buyer keywords that help move prospective buyers down your sales funnel.
At this point, you will have two options. You can either elect to create the content in-house with your marketing team or hand the content creation over to us for a total don-for-you solution.
If you’d like more information on that option, be sure to visit our SEO & Content Marketing Strategy service.
How We Eliminate the Guesswork with Data
Our in-depth reports go far beyond basic keyword research. We analyze your content marketing strategy to determine how well your content is moving prospects down your sales from initial brand awareness to completing a sale. Each stage is critically important for warming your leads so they KNOW – LIKE – TRUST you. We’ll help you create raving fans that buy your products/services AND recommend you to their colleagues.
Curious which post brings in the most leads? Or maybe which article generates the most requests for appointments? We will tell you exactly what is working at EACH stage of your content sales funnel.
Traffic Flow Analysis
How does your paid traffic compare to your social media traffic? Which has the best overall conversion rate? We’ll give you clear and actionable data that tells you if your paid traffic spend is worth it, or what you should be doing instead.
SERP Winners/Losers Analysis
Search engine algorithmns are changing daily exposing the winners and losers in each category. We use this data to CAPITALIZE on what is working and getting results and AVOID what isn’t working and currently being demoted by SERPS.
How To Get Started
As Seen In
“Within 10 minutes, Heather had zeroed in on root-cause problems I’d been oblivious to for months. The marketing angle of my business has shifted to something far more intuitive and effective, and it’s all because of my work with Heather.”
CEO, Climb Write
“I had the pleasure of working with Heather to create a new sales funnel for my business, and was struck by how immediately she was able to dial in on what changes I needed to make in order to achieve my goals. Working with her was fun, insightful and extremely helpful. I now feel very clear on what direction I need to take to optimize my lead generation.”
Founder, Instant Impact
“Honest feedback that gives you laser focused strategy; narrowing down who is the target audience and how you can serve them and not everyone else; shifted my mindset from feeling like an imposter to ‘you actually know a WHOLE lot!!!'”
Owner, The I Do Experience
Who should apply:
Common questions we get:
Sounds about right. SEO is a solid strategy, but it can take a long time to see results. Our approach is far from traditional. We heavily leverage in-depth research, critical analysis and predictive analytics tools to make strategic and educated decisions that are timely. We don’t settle for “this is a good keyword” nonsense.
Instead you’ll get, “Your competitor is getting on average 50 sales a month from traffic generated from this page with these keywords – we can beat it by creating a pillar content piece that’s 3,240 words and has 42 backlinks in a ratio of 20 branded/12 keyword/10 internal.” You decide – which advice do you trust more?
No, this service is only the SEO strategy, benchmarking, and both on-page and off-page optimizations. If you’d like to add in content creation as well for a total Done-For-You solution, visit our SEO and content marketing strategy service.
Who's that girl?
With over 15 years experience as a Marketing Strategist and Fractional CMO, I have helped entrepreneurs generate $300+ million in revenue to date.
I’m not all talk and “guru theories.” As a lifelong entrepreneur myself, I have a deep appreciation for the unique challenges Founders and CEO’s face on a daily basis.
I launched a childrens’ clothing company from my kitchen table with ZERO experience and grew it into a $14 million lifestyle brand that could be found both internationally and domestically in over 500 boutiques and large retailers such as Nordstroms, Barneys New York, Target, JCPenney, Sears, Buy Buy Baby and others. I did this without VC money or a huge team supporting me.
Over the years, I’ve honed my process and have created many other huge “wins” for companies in the consumer product goods (CPG), real estate, healthcare, CBD, e-learning, consulting, and the legal industry to name a few.