Let's Build Your
2025 Growth Plan.
Our Fractional Chief Revenue Officer (CRO) services are designed to help businesses like yours accelerate growth, optimize sales processes, and build sustainable revenue engines—without the cost of a full-time hire.
How we transform your revenue engine.
Matt Sparks, CEO Pika.Life
"Heather helped me grow my sales 10X
in a few short months."
1
Deep Dive Discovery & Audit
We dig deep into your business to uncover hidden opportunities and roadblocks, assessing everything from your brand strategy to sales enablement tools.
This includes:
- Competitive Analysis & Secret Shopping to uncover what your competitors are doing better.
- Revenue Performance Audits that pinpoint bottlenecks in your pipeline.
- Opportunity Gap Analysis to identify exactly where you are now vs. where you need to be for explosive growth.
2
Build Your GTM Strategy
We develop a powerful Go-To-Market (GTM) toolkit to align your entire organization around a scalable sales and marketing strategy.
You’ll get:
- Revenue Playbook with ABM and Demand Generation campaigns tailored to your target customers and high-intent revenue opportunities
- Sales and Client Success Process Maps to streamline every touchpoint of the buyer journey.
- Tech Stack Roadmaps to optimize your CRM, Automations, and RevOps tools for maximum efficiency and automation.
3
Execution & Optimization
We don’t just hand over a plan—we execute it with you.
Our fractional CRO services include:
- 12-Month Revenue Plan with clear KPIs and OKRs to track success.
- Sales Development Support including ABM strategies, Demand Generation campaigns, coaching, and recruitment
- Content, SEO, and Social Media Optimization to generate high-value leads.
- Client Success Programs to drive retention, expansion, and customer advocacy.
What You Can Expect From Working With Us
I’ve been in the trenches and understand what goes on internally that can create disconnects that negatively impact growth. Together, we can transform your company in a way that celebrates your organization’s goals and values while empowering your team for maximum buy-in and accountability.
- Lack of consistency in the sales process.
- Wide performance gaps between sales reps.
- Success isn't scaleable since no one knows WHY a deal was successfully closed.
- Reps are burnout and overwhelmed.
- Sales training is time-consuming and ineffective.
- Rep productivity and selling time is decreased.
- Lack of synergy between internal teams.
- Wasted marketing hours creating busy work instead of collateral that drives revenue.
- Impossible to know where to invest budget since you can't tell what's working.
- No more guesswork, you have a proven sales process.
- Sales forecasting is down to a science and you can budget more accurately.
- Rep ramp time is dramatically reduced and sales training more effective.
- Tech stack is simplified and empowers both marketing and sales.
- Reps are more productive, less burnt out, and morale is high.
- Marketing is no longer a "black box" and can be directly tied to revenue.
- Marketing has clear analytics showing what materials boosts sales and is busy creating more.
FRACTIONAL EXPERTISE FOR YOUR COMPANY
Ready to Build Your Growth Plan for 2025?
Book a call now to learn how you can get ahead of your competition and implement a growth strategy playbook that gets results.
A partner you can trust...
As seen in...
Startup Mentor
With over 20 years of experience in sales and marketing and over $300 million in attributed revenue, clients choose to work with me for two very simple reasons – I care and I get results.
With me, you’re never just another account. If you’re interested in seeing how we might be able to work together, grab a time below on my calendar.
We’ll chat about your goals, what’s holding you back, and what it might look like if we work together. No hard sells, no pressure – guaranteed.
