Another Quarter.
Another Missed Forecast.
Ready to Find Out Why?
Your team isn’t the problem. Your execution system is.
I help enterprise leaders restore confidence in their forecast.
Bad Data.
Worse Decisions.
Most C-suite leaders are making million-dollar decisions with data they don’t fully trust.
Forecasts shift late. Deals look solid until they suddenly aren’t. MEDDPICC exists, but only in slides and fields, not in live deal conversations.
The problem isn’t effort or intent.
It’s that the sales system no longer reflects reality.
- Fragmented data across disconnected systems
- Misaligned KPIs between sales, marketing, and client success
- Individual rep and Sales Manager interpretations of what "qualified" means
- Reactive SalesOps firefighting instead of strategic planning
- Inaccurate forecasting and guesstimates based on phantom opportunities
- Bloated tool stack with overlapping features and underused licenses
The hard truth? Adding more sales reps, buying more tools, jumping head first into AI, or holding more pipeline reviews won’t fix what’s fundamentally broken.
Pipeline Isn’t the Problem. Credibility Is.
Your Leadership meeting is in two weeks. Your forecast has changed three times this month. Marketing says they’ve delivered record leads, but sales says they’re low quality. Everyone has their own version of reality because they’re looking at different metrics.
You've lived this meeting.
This isn’t just annoying. It’s existentially dangerous to your business.
- You can't make strategic hires with confidence
- You can't forecast accurately for resource allocation
- You can't tell which marketing initiatives actually drive revenue
- You can't scale what's working because you don't know what's working
Three Breakdowns Killing Your Forecast
Most revenue organizations suffer from three critical system failures:
(01)
Your sales team follows 5 different versions of your "standard" sales process. Each rep qualifies deals differently. Each manager runs their own variation of pipeline review. This creates data chaos that makes forecasting impossible.
(02)
Marketing celebrates hitting lead goals while sales struggles to convert those leads. Customer Success discovers product gaps too late in the cycle. And YOU are stuck in the middle trying to reconcile contradictory reports.
(03)
Without a unified North Star metric, departments optimize for conflicting goals. Marketing pushes quantity over quality. Sales cherry-picks easy deals. No one takes ownership of the holistic revenue process.
How We Fix It
Our Approach to Sales Transformation
A four-phase approach that moves from diagnosis to sustainable execution, all without bloated reports or tool overload.
Phase 1:
We assess your full sales process, pipeline integrity, MEDDPICC adoption, and cross-functional alignment to pinpoint exactly where execution breaks down and why forecasts lose credibility.
Phase 2:
We redesign stages, exit criteria, qualification standards, and operating rhythm based on how deals actually move—not how they look on slides.
Phase 3:
We coach sellers and managers in live deals, reinforce new behaviors, and partner with RevOps to ensure changes stick in Salesforce and daily practice.
Phase 4:
We partner directly with leadership to translate strategy into execution, align cross-functional teams, and exit cleanly once the system runs without us.
Beyond the Process: The Tech Layer
Most orgs are bleeding money on tools they don't use and chasing AI without a plan.
I audit your GTM tool stack to cut costs and find what you actually need. Then I help your team configure AI workflows that fit how they sell, with feedback loops so you know what's working.
* Runs alongside Phases 1-2 or as a standalone engagement depending on complexity.
Who This is For
This comprehensive revenue operations analysis is designed specifically for B2B companies who:
- Have $10-100M in annual revenue
- Struggle with unpredictable sales pipeline conversion
- Experience misalignment and are frustrated with their GTM
- Can't accurately forecast sales quarter-to-quarter
- Are ready to invest $24,000+ to take back control of growth
And leaders who refuse to accept:
- Another year of missed forecasts and bonuses
- Another year of wasted marketing spend on leads that never convert
- Another year of watching your competition outgrow you while you slip further and further behind
The Next Step is Simple.
Let's Talk
No pitch, just a conversation...
If this sounds like your organization, let’s talk. No pitch, just clarity on what’s broken and whether I can help.
And don’t worry, we’re not like most consultants who will drag out engagements and:
- Recommend more tools (that no one uses)
- Add more process complexity (that no one follows)
- Produce massive documents (that no one reads)
Not us. We skip the bloated reports and focus solely on identifying high impact sales transformations. Find out for yourself by scheduling your no-pressure discovery call now.