Your Revenue Problem Isn't...
Poor Performing Reps.
Bad Lead Flow.
Lack of Discounts.
Stalled Channel Sales.
Poor Performing
Sales Reps.
Bad Lead Flow.
Lack of Discounts.
Stalled Partner
Sales.
>It's System Failure.
>It's System Failure.
Your sales pipeline isn’t broken because of your people. It’s broken because your revenue engine is built on inconsistent processes, hacked together software, inaccurate forecasts, and “hope” deals.
CURRENT STATE OF SALES...
Most C-Suite executives are making million-dollar decisions based on:
- Fragmented data across disconnected systems
- Misaligned KPIs between sales, marketing, and client success
- Individual rep and Sales Manager interpretations of what "qualified" means
- Reactive SalesOps firefighting instead of strategic planning
- Inaccurate forecasting and guesstimates based on phantom opportunities
The hard truth? Adding more sales reps, jumping head first into AI, or holding more pipeline reviews won’t fix what’s fundamentally broken.
Let's Talk About the
Pipeline Problem
Keeping You Up at Night...
Your Leadership meeting is in two weeks. Your forecast has changed three times this month. Marketing says they’ve delivered record leads, but sales says they’re low quality. Everyone has their own version of reality because they’re looking at different metrics.
Sound familiar?
This isn’t just annoying. It’s existentially dangerous to your business.
- You can't make strategic hires with confidence
- You can't forecast accurately for resource allocation
- You can't tell which marketing initiatives actually drive revenue
- You can't scale what's working because you don't know what's working
What's Actually Happening Behind the Scenes
Most revenue organizations suffer from three critical system failures:
(01)
Your sales team follows 5 different versions of your "standard" sales process. Each rep qualifies deals differently. Each manager runs their own variation of pipeline review. This creates data chaos that makes forecasting impossible.
(02)
Marketing celebrates hitting lead goals while sales struggles to convert those leads. Customer Success discovers product gaps too late in the cycle. And YOU are stuck in the middle trying to reconcile contradictory reports.
(03)
Without a unified North Star metric, departments optimize for conflicting goals. Marketing pushes quantity over quality. Sales cherry-picks easy deals. No one takes ownership of the holistic revenue process.
Stop Adding Tools.
Fix Your Broken Sales Process.
Your revenue engine doesn’t need another tactical band-aid.
It needs a comprehensive system rebuild from the ground up.
Our Revenue Operations Analysis delivers exactly that.
In just 12 weeks, we transform your fragmented sales and marketing activities into a unified, predictable revenue machine.
What Makes Our Approach Different
Most consultants will drag out engagements and:
- Recommend more tools (that no one uses)
- Add more process complexity (that no one follows)
- Produce massive documents (that no one reads)
Not us. We skip the bloated reports and focus solely on identifying high impact opportunities:
-
1. We map your ENTIRE revenue ecosystem - connecting every dot between marketing, sales, and customer success
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2. We identify the critical optimization points in your sales funnel and GTM Strategy where small changes create exponential impact
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3. We align your teams around ONE North Star metric with 3-5 core drivers everyone can rally behind
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4. We deliver a 90-Day Revenue Optimization Action Plan - not a 100-page report that collects dust and just pours salt in the wound
Heather Schuck, Growth Architect and GTM Strategist
Heather Schuck, Growth Architect and GTM Strategist
Our Revenue Operations Analysis Process:
The Sales Funnel Audit and GTM Strategy Analysis portion can be done either in-person, virtually, or both depending on your organization’s unique needs.
We uncover what's actually happening (not what's supposed to be happening):
- Comprehensive stakeholder interviews across departments
- Deep-dive analysis of your current tech stack and integration points
- Process mapping to find conversion breakdowns and ownership gaps
We move beyond symptoms to diagnose root causes:
- Pipeline stage/deal weighting assessment
- Win/loss analysis to identify patterns invisible to your team
- Lead-to-cash process mapping to find revenue leaks
- Sales operations bottlenecks and gap analysis
- Team performance and dynamics across departments
We create your roadmap to predictable revenue:
- Revenue alignment framework that creates shared accountability
- Sales framework implementation plan with clear ownership
- Technology enhancement roadmap that maximizes existing investments and preps for AI adoption
Who This Is For
This comprehensive revenue operations analysis is designed specifically for B2B companies who:
- Have $10-100M in annual revenue
- Struggle with unpredictable sales pipeline conversion
- Experience misalignment and are frustrated with their GTM
- Can't accurately forecast sales quarter-to-quarter
- Are ready to invest $24,000+ to take back control of growth
And Leaders who REFUSE TO SETTLE for:
- Another year of missed forecasts and bonuses
- Another year of wasted marketing spend on leads that never convert
- Another year of watching your competition outgrow you while you slip further and further behind
The Next Step is Simple.
Let's Talk
No pitch, just a conversation...
to understand your specific revenue challenges and whether our approach makes sense for your organization.
Book a 30-minute consultation now to explore if our Revenue Operations Analysis is right for your company.
Let’s build the revenue engine your business deserves – predictable, scalable, and aligned around what actually drives growth.
