ATTENTION: FOUNDERS AND SOLOPRENEURS TIRED OF BEING THE "BEST KEPT SECRET"
Learn How to Turn
Cold Prospects into Hell-Yes Clients
with
The "7 Why's" Framework
Learn How to Turn
Cold Prospects into Hell-Yes Clients
with the
"7 Why's" Framework
While also shortening your sales cycle, increasing conversion rates, and making your marketing 2–3x more effective.
POSITIONING FOR PROFITS
POSITIONING for PROFITS
Positioning for Profits is a battle-tested, counterintuitive approach to turning your existing offer into the obvious solution — so your ideal clients say “yes” faster and at higher price points.
It helps you clarify what makes your product irresistible and position it in a way that pre-sells itself — without sleazy sales gimmicks, endless self-promotion, or wasting money on ads that don’t convert.
We do this using the 7 Why’s Framework — a step-by-step system for becoming the no-brainer choice in your market, without sounding like everyone else.
Give Me 2 Days & I’ll Show You How to Make Your Product the Obvious Choice in Your Market…
Even if you’ve tried branding exercises, rewritten your homepage 12 times, or hired a messaging consultant who gave you a templated tagline…I promise this time is different.
Why This Is a
GAMECHANGER for
Consultants and Founder-Led
Professional Services
Why This Is a
GAMECHANGER for
Consultants
and Founder-Led
Professional Services
Your expertise isn’t enough. If you want to command higher rates, close more deals, and stop competing on price, you need to own your positioning.
Founder-led professional service companies thrive on the expertise, reputation, and relationships of their founders—but without the right positioning, these strengths go under-leveraged. The Positioning for Profits course is the missing link between being “another expert” in your field and becoming the only choice for your ideal clients.
This course will help you:
✅ Differentiate in a crowded market – Cut through the noise and stake your claim as the go-to expert in your industry. No more competing on price.
✅ Attract high-value clients effortlessly – When your positioning is dialed in, your ideal clients will self-select, reducing the need for constant selling.
✅ Shorten sales cycles & increase conversions – A clear, compelling value proposition makes your services a no-brainer for prospects, leading to faster decisions.
✅ Charge premium rates with confidence – When prospects see your unique value, they’ll gladly pay more—and stop questioning your fees.
✅ Scale beyond founder dependency – Build a reputation that extends beyond personal networks, so your firm can grow without you being involved in every sale.
The truth? Without strong positioning, you’re working harder for every deal. This course gives you the framework to position your services so powerfully that clients feel lucky to work with you.
How Is This Different?
Most positioning advice tells you to:
- Fill out a Mad Libs template
- Talk about features and "differentiators"
- Hope your buyer connects the dots
Be boring and cookie-cutter.
Instead, you’ll learn how to:
- Start with real pain and urgency
- Connect the dots for your buyer so they quickly see your value
- Build a positioning strategy that makes price a non-issue
Command attention and attract dream clients.
By
Flipping the Script
On Traditional Positioning Advice...
And using a completely different framework:
- No buzzwords
- No brand pyramids
- No useless taglines
- Why should people change?
- Why now?
- Why you?
- Why your solution?
- Why should they trust you?
- Why them?
- Why not?
You clarify what makes your product irresistible and position it in a way that pre-sells itself — without sleazy sales gimmicks, endless self-promotion, or nagging friends and family for referrals.
And as a result, you’re free to:
- Close deals faster
- Charge what you're actually worth
- Build a brand clients seek out - instead of constantly chasing down leads
What's Inside Positioning for Profits?
Positioning for Profits 101
The 6 hidden signs your positioning is broken — and how to fix them
- What Is (and Isn't) Positioning
- Dead Giveaways You’re Suffering From Bad Positioning
Taking Aim: Identifying Your Ideal Client
Nail your ICP with step-by-step templates that eliminate guesswork
- You're Doing It Wrong: Why Most ICPs Are Worthless
- Step-by-Step Guide to Nailing Your ICP
- (1) Worksheet + Template
Hitting the Bullseye: 7 Why’s To Build an Unstoppable Value Proposition
Craft an irresistible value prop that makes prospects feel like you read their mind
- Why Change? Bait the Problem, Hook Their Pain Point
- Why Now? Leveraging Market Factors to Create Urgency
- Why You? Crafting a Compelling UVP They Can't Ignore
- (3) Worksheets + Templates
Eliminate the Competition with “Unfair Advantage” Hook
Position yourself so your buyer literally can’t compare you to anyone else
- Why Your Solution? Competitive Analysis Strategies to Stay Ahead of the Competition
- Why Trust You? Strategies to Lower Resistance and Borrow Trust
- (3) Worksheets + Templates
Outsmart the Top 3 Deal Killers to Get An Easy "Yes!"
Tactical strategies to preempt common objections like “We’ll think about it” or “It’s out of our budget”
- Why Them? ICP-driven Benefits and Outcome Statements
- Why Not? Preemptive Objection Handling to Avoid the Top 3 Deal Killers
- (1) Worksheet + (1) Guide
Ready to Become the Obvious Choice?
This is For You If You're:
✅ A founder, exec, or marketing lead tired of being the “best-kept secret”
✅ Selling something valuable but struggling to stand out
✅ Getting ghosted after sales calls or seeing deals stall out
✅ Wanting to raise prices but afraid your market won’t support it
✅ Ready to build a category-defining business — not a commodity
What You Get When You Enroll:
✔️ Lifetime access to Positioning for Profits course
✔️ Workbook + Done-for-You templates
✔️ 15+ Zero-Fluff Videos
✔️ The “7 Why’s” Offer Builder
🔒 14-Day Risk-Free Guarantee
If you don’t feel Positioning for Profits gives you the clarity and strategy to reposition your offer and unlock growth, just email us within 14 days for a full refund. No hoops.
⭐️ Press and Testimonials
Let me introduce myself...
As seen in...
Startup Mentor
With 20+ years in sales and marketing and over $300M in revenue generated, clients work with me for two reasons: I care deeply, and I deliver.
Why am I an expert in positioning? Because I lived it. I spent 14 years building a global lifestyle brand from scratch—landing in retailers like Nordstrom, Barneys, and Target, and earning press in Oprah, USA Today, Forbes, the Today Show, and hundreds more.
None of that came from luck. It came from mastering how to position a brand so it commands attention and attracts the right buyers.
I’ve made the mistakes. I’ve tested what works. And I’ve turned it all into a no-fluff, results-driven system you won’t hear from most consultants or agencies.
Growth Academy is everything I wish someone handed me when I was scaling.
Founder to founder, I’m giving you the real playbook for going from overlooked to overbooked.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc. Please read: Earnings Disclaimer – TL:DR: results are not guaranteed and are subjective to your specific circumstances and level of effort.