B2B Ad Spend ROI Calculator
Calculate and compare your advertising campaign performance metrics
Campaign 1
Campaign Inputs
Scenario Planning
Adjust values to see how changes affect your ROI
$5000
20%
Results
Qualified Leads
40
Customers Acquired
8
Total Revenue
$20,000
Cost Per Click (CPC)
$10.00
Click-to-Lead Rate
20.0%
Cost Per Lead (CPL)
$50
Customer Acquisition Cost (CAC)
$625
Return on Ad Spend (ROAS)
4.0x
Return on Investment (ROI)
300%
Qualified Leads
40
Customers Acquired
8
Total Revenue
$20,000
Cost Per Click (CPC)
$10.00
Click-to-Lead Rate
20.0%
Cost Per Lead (CPL)
$50
Customer Acquisition Cost (CAC)
$625
Return on Ad Spend (ROAS)
4.0x
Return on Investment (ROI)
300%
Campaign Analysis & Insights
Visual Breakdown
Let's Answer Some of Your Questions.
While the B2B Ad Spend ROI Calculator can be extremely helpful in determining whether your B2B online advertising campaigns are on the right track, it can also raise some tough questions with not-so-obvious answers.
I’ll tackle some of the most common ones below, but if you’d like a more personalized analysis for your company feel free to a growth strategy session with me below.