Emotional Copywriting Explained: Tips to Build Trust, Likability and Sales Heather Schuck January 3, 2021

Emotional Copywriting Explained: Tips to Build Trust, Likability and Sales

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𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲? ⁠

 

At each step of the buyer journey, your audience is moving through a different set of emotions. ⁠

⁠𝘏𝘰𝘱𝘦, 𝘤𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺, 𝘴𝘶𝘴𝘱𝘪𝘤𝘪𝘰𝘯, 𝘥𝘳𝘦𝘢𝘥, 𝘭𝘰𝘴𝘴…⁠

If you tap into those emotions at the 𝗪𝗥𝗢𝗡𝗚 time you:⁠

• Won’t be trusted⁠

• Miss the opportunity to connect⁠

• Can kiss that sale goodbye!⁠

𝘏𝘰𝘸𝘦𝘷𝘦𝘳…⁠

If you tap into the 𝗥𝗜𝗚𝗛𝗧 emotion at the 𝗥𝗜𝗚𝗛𝗧 time you: ⁠

• Build instant trust ⁠

• Give them a reason to “Like” you⁠

• Transform the lead from Cold > Warm > HOT 🔥 ⁠

To help you understand the 𝗘𝗠𝗢𝗧𝗜𝗢𝗡𝗔𝗟 COPYWRITING 𝗧𝗥𝗜𝗚𝗚𝗘𝗥𝗦 at each stage of the Buyer Journey I’ve created this helpful guide…⁠