Emotional Copywriting Explained: Tips to Build Trust, Likability and Sales Heather Schuck January 3, 2021

Emotional Copywriting Explained: Tips to Build Trust, Likability and Sales

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๐—ฆ๐˜๐—ฟ๐˜‚๐—ด๐—ด๐—น๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ? โ 

ย 

At each step of the buyer journey, your audience is moving through a different set of emotions. โ 

โ ๐˜๐˜ฐ๐˜ฑ๐˜ฆ, ๐˜ค๐˜ถ๐˜ณ๐˜ช๐˜ฐ๐˜ด๐˜ช๐˜ต๐˜บ, ๐˜ด๐˜ถ๐˜ด๐˜ฑ๐˜ช๐˜ค๐˜ช๐˜ฐ๐˜ฏ, ๐˜ฅ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ, ๐˜ญ๐˜ฐ๐˜ด๐˜ดโ€ฆโ 

If you tap into those emotions at the ๐—ช๐—ฅ๐—ข๐—ก๐—š time you:โ 

โ€ข Wonโ€™t be trustedโ 

โ€ข Miss the opportunity to connectโ 

โ€ข Can kiss that sale goodbye!โ 

๐˜๐˜ฐ๐˜ธ๐˜ฆ๐˜ท๐˜ฆ๐˜ณโ€ฆโ 

If you tap into the ๐—ฅ๐—œ๐—š๐—›๐—ง emotion at the ๐—ฅ๐—œ๐—š๐—›๐—ง time you: โ 

โ€ข Build instant trust โ 

โ€ข Give them a reason to โ€œLikeโ€ youโ 

โ€ข Transform the lead from Cold > Warm > HOT ๐Ÿ”ฅ โ 

To help you understand the ๐—˜๐— ๐—ข๐—ง๐—œ๐—ข๐—ก๐—”๐—Ÿย COPYWRITINGย ๐—ง๐—ฅ๐—œ๐—š๐—š๐—˜๐—ฅ๐—ฆ at each stage of the Buyer Journey Iโ€™ve created this helpful guideโ€ฆโ