𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲?
At each step of the buyer journey, your audience is moving through a different set of emotions.
𝘏𝘰𝘱𝘦, 𝘤𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺, 𝘴𝘶𝘴𝘱𝘪𝘤𝘪𝘰𝘯, 𝘥𝘳𝘦𝘢𝘥, 𝘭𝘰𝘴𝘴…
If you tap into those emotions at the 𝗪𝗥𝗢𝗡𝗚 time you:
• Won’t be trusted
• Miss the opportunity to connect
• Can kiss that sale goodbye!
If you tap into the 𝗥𝗜𝗚𝗛𝗧 emotion at the 𝗥𝗜𝗚𝗛𝗧 time you:
• Build instant trust
• Give them a reason to “Like” you
• Transform the lead from Cold > Warm > HOT 🔥
To help you understand the 𝗘𝗠𝗢𝗧𝗜𝗢𝗡𝗔𝗟 COPYWRITING 𝗧𝗥𝗜𝗚𝗚𝗘𝗥𝗦 at each stage of the Buyer Journey I’ve created this helpful guide…