Emotional Copywriting Explained: Tips to Build Trust, Likability and Sales

Emotional Copywriting Explained: Tips to Build Trust, Likability and Sales

Heather Schuck

January 3, 2021

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲? ⁠

 

At each step of the buyer journey, your audience is moving through a different set of emotions. ⁠

⁠𝘏𝘰𝘱𝘦, 𝘤𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺, 𝘴𝘶𝘴𝘱𝘪𝘤𝘪𝘰𝘯, 𝘥𝘳𝘦𝘢𝘥, 𝘭𝘰𝘴𝘴…⁠

If you tap into those emotions at the 𝗪𝗥𝗢𝗡𝗚 time you:⁠

• Won’t be trusted⁠

• Miss the opportunity to connect⁠

• Can kiss that sale goodbye!⁠

𝘏𝘰𝘸𝘦𝘷𝘦𝘳…⁠

If you tap into the 𝗥𝗜𝗚𝗛𝗧 emotion at the 𝗥𝗜𝗚𝗛𝗧 time you: ⁠

• Build instant trust ⁠

• Give them a reason to “Like” you⁠

• Transform the lead from Cold > Warm > HOT 🔥

To help you understand the 𝗘𝗠𝗢𝗧𝗜𝗢𝗡𝗔𝗟 COPYWRITING 𝗧𝗥𝗜𝗚𝗚𝗘𝗥𝗦 at each stage of the Buyer Journey I’ve created this helpful guide…⁠

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Heather Schuck

Growth obsessed. Process driven. With over 20 years of experience solving complex issues that stall revenue, Heather is the Founder and Lead Strategist here at TheSchuck.Agency. Interested in working with her? 

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