Dashboards. Pipeline Reports.
A CRM Full of Data.
Now What?
The gap between "I have data" and "I can defend this decision" is where revenue leaders quietly lose quarters, credibility, and sleep. Pipeline coverage looks healthy on paper. But the board wants to know why last quarter's forecast missed by 20%.
You can't solve this with another dashboard. It takes frameworks for turning messy revenue data into decisions that hold up under pressure — and that's exactly what GTM Decision Brief delivers to your inbox.
For revenue leaders who want signals, not noise.
Subscribe Free →Run Your Own
Revenue Diagnostic
Two diagnostic calculators. Five minutes. Find out whether your revenue problem is upstream or downstream — and whether your pipeline coverage is real or fiction. This is a preview of what GTM Decision Brief delivers.
You Don't Have
a Data Problem.
You Have a Decision
Problem.
Revenue leadership has a strange problem: there is no shortage of data, tools, or services. There is a shortage of decision clarity.
You find 50 articles on pipeline metrics. Try finding one that tells you whether to cut your SDR team or your ad spend when pipeline is 15% short. That specific, high-stakes decision? That's where most content disappears into theory, and you're back to guessing.
- Real decisions with real constraints — not theory that stops before the hard part
- Frameworks you can apply to your pipeline data this week
- Diagnostic tools that surface what dashboards hide
- Written by someone making these calls inside a Fortune 500 right now
- They avoid second-guessing board conversations
- They walk into leadership meetings with a framework instead of a feeling
- They make sure their data actually predicts what they think it predicts
- They find a faster path to the answer they already sense but can't prove
"I write GTM Decision Brief because revenue leaders make complex, high-stakes GTM decisions every week — and deserve frameworks, not just opinions."
— Heather SchuckRun the Numbers
Before the Board Asks
These aren't generic calculators. They follow the same diagnostic sequence I use in every client engagement: quantify what you need, test whether reality can deliver it, learn from what's already working, and measure what you're spending to get there.
Start here. Plug in your revenue goal, average contract value, and conversion rates at each stage. The calculator works backward to tell you exactly how many leads, MQLs, SQLs, and opportunities you need to hit your number — monthly and annually. If the lead volume looks impossible, you've found your first problem.
Open CalculatorNow flip it. Enter your actual current lead flow and conversion rates, and this calculator projects what revenue you'll actually generate — plus your CAC, LTV, and payback period. The gap between what Step 1 says you need and what Step 2 says you'll get is the size of your pipeline problem.
Open CalculatorBefore you change anything, study what's already succeeding. Enter your closed deals and this tool segments them by source, size, industry, and sales cycle — then surfaces the patterns hiding in your win data. Which reps close fastest? Which lead sources produce the biggest deals? Which stage is your bottleneck? The playbook writes itself.
Open Analysis ToolNow evaluate whether your paid channels are pulling their weight. Compare campaigns side by side — cost per lead, cost per customer, and true ROI by channel. Run scenario planning to see what happens if you shift budget from underperformers to what's actually converting. Stop guessing which campaigns to kill.
Open CalculatorBuilt For
Revenue Leaders
Who Decide
Not every newsletter is for everyone. Here's who gets the most out of GTM Decision Brief:
- ✓You're tired of marketing-grade "insights" that stop before the decision
- ✓You want to walk into your next board or leadership meeting with a framework, not a feeling
- ✓You believe revenue leadership should be about disciplined reasoning, not heroic guessing
- ✓You want a newsletter that respects your time and gives you something you can actually use
GTM Decision Brief
For revenue leaders who want signals, not noise. Decision frameworks, diagnostic tools, and execution guidance — delivered to your inbox.
Subscribe Free Free forever · No spam · Unsubscribe anytimeReady for a deeper diagnosis? A 30-minute discovery call is enough to identify your top three forecast failure points. No pitch, no pressure — just a clear picture of what's happening and what it would take to fix it.
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