Emotional Copywriting Explained: Tips to Build Trust, Likability and Sales

Heather Schuck

January 3, 2021

๐—ฆ๐˜๐—ฟ๐˜‚๐—ด๐—ด๐—น๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ? โ 

ย 

At each step of the buyer journey, your audience is moving through a different set of emotions. โ 

โ ๐˜๐˜ฐ๐˜ฑ๐˜ฆ, ๐˜ค๐˜ถ๐˜ณ๐˜ช๐˜ฐ๐˜ด๐˜ช๐˜ต๐˜บ, ๐˜ด๐˜ถ๐˜ด๐˜ฑ๐˜ช๐˜ค๐˜ช๐˜ฐ๐˜ฏ, ๐˜ฅ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ, ๐˜ญ๐˜ฐ๐˜ด๐˜ดโ€ฆโ 

If you tap into those emotions at the ๐—ช๐—ฅ๐—ข๐—ก๐—š time you:โ 

โ€ข Wonโ€™t be trustedโ 

โ€ข Miss the opportunity to connectโ 

โ€ข Can kiss that sale goodbye!โ 

๐˜๐˜ฐ๐˜ธ๐˜ฆ๐˜ท๐˜ฆ๐˜ณโ€ฆโ 

If you tap into the ๐—ฅ๐—œ๐—š๐—›๐—ง emotion at the ๐—ฅ๐—œ๐—š๐—›๐—ง time you: โ 

โ€ข Build instant trust โ 

โ€ข Give them a reason to โ€œLikeโ€ youโ 

โ€ข Transform the lead from Cold > Warm > HOT ๐Ÿ”ฅ โ 

To help you understand the ๐—˜๐— ๐—ข๐—ง๐—œ๐—ข๐—ก๐—”๐—Ÿย COPYWRITINGย ๐—ง๐—ฅ๐—œ๐—š๐—š๐—˜๐—ฅ๐—ฆ at each stage of the Buyer Journey Iโ€™ve created this helpful guideโ€ฆโ 

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Growth obsessed. Process driven. With over 20 years of experience solving complex sales and marketing issues that stall revenue, Heather Schuck is the Founder and Growth Strategist here at TheSchuck.Agency. Interested in working with her? Snag a time below.

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