Tools and Resources — TheSchuck.Agency
Revenue Toolkit

Run the Numbers
Before the Board Asks

These aren't generic calculators. They follow the same diagnostic sequence I use in every client engagement: quantify what you need, test whether reality can deliver it, learn from what's already working, and measure what you're spending to get there.

1
Quantify the Target
Sales Pipeline Calculator

Start here. Plug in your revenue goal, average contract value, and conversion rates at each stage. The calculator works backward to tell you exactly how many leads, MQLs, SQLs, and opportunities you need to hit your number — monthly and annually. If the lead volume looks impossible, you've found your first problem.

Open Calculator
2
Test Reality
Lead Flow to Projected Revenue Calculator

Now flip it. Enter your actual current lead flow and conversion rates, and this calculator projects what revenue you'll actually generate — plus your CAC, LTV, and payback period. The gap between what Step 1 says you need and what Step 2 says you'll get is the size of your pipeline problem.

Open Calculator
3
Learn From What's Working
Closed-Won Deal Analysis

Before you change anything, study what's already succeeding. Enter your closed deals and this tool segments them by source, size, industry, and sales cycle — then surfaces the patterns hiding in your win data. Which reps close fastest? Which lead sources produce the biggest deals? Which stage is your bottleneck? The playbook writes itself.

Open Analysis Tool
4
Measure the Spend
B2B Ad Spend ROI Calculator

Now evaluate whether your paid channels are pulling their weight. Compare campaigns side by side — cost per lead, cost per customer, and true ROI by channel. Run scenario planning to see what happens if you shift budget from underperformers to what's actually converting. Stop guessing which campaigns to kill.

Open Calculator
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Who Decide

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