Why B2B Buying Groups Are The New MQL

Why B2B Buying Groups Are The New MQL

The days of linear sales processes and chasing MQLs are long gone. If you want to close more deals, you must focus on engaging B2B buying groups.Not convinced? Check out this statistic:Single-threaded sales strategies have

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Sales Funnel vs Sales Pipeline vs Sales Process: Untangling the Confusion

Sales Funnel vs Sales Pipeline vs Sales Process: Untangling the Confusion

Your sales pipeline is NOT your sales funnel - and it's hurting your revenue if you think it is. With so much jargon, it can be easy to blur the line between sales funnel vs

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Fractional Chief Revenue Officer vs Chief Marketing Officer – Which to Hire?

Fractional Chief Revenue Officer vs Chief Marketing Officer – Which to Hire?

Frustrated by stalled growth? You're not alone. It's inevitable, and every founder will confront this reality at some point in their company's life cycle. Rapid expansion inevitably meets obstacles—market saturation, resource constraints, or competitive pressure.

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What is Revenue Operations? Your B2B Growth Playbook

What is Revenue Operations? Your B2B Growth Playbook

Imagine a world where your sales, marketing, and customer success teams move in perfect harmony...a world where every decision is data-driven and aimed directly at business growth. It seems too good to be true, right?

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Go-to-Market Strategy

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