Marketing for Startups

that’s Hyper-Focused and Strategic to get you noticed FAST.

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Personalized to YOU!

Press & Media Outreach

How to get press for your startup

I’ll start with the good news – you have a great product or service! The bad news? No one knows about it.

Let’s be honest, PR today is about far more than alerting the media about your new company or product. You need to create compelling content and juicy angles if you want to grab their attention and stand out from the crowd.

Founders want to tell inspirational startup stories – and journalists want to write about them. But they often struggle to find each other and key messaging can get lost in translation.

That’s where we come in! We make it easy for founders like you by providing a full suite of services to get your story told across all channels.

Our mission? To tell people what you do, why they should care, and how they can buy from you now or invest later on down the line when it’s time for an IPO or acquisition – without any extra work on your part.

After 15+ years of leading marketing strategy for countless companies, we designed our Marketing Accelerator to be the most efficient and cost-effective way to generate both buzz and sales for your new startup, product launch, or investment round.

Marketing Strategy Consultation

Once you've purchased a package, you will receive a questionnaire and invitation to book your strategy call. During your one hour call we'll brainstorm potential press angles, your unique value proposition, competitors, and timeliness of your offer.

Media Kit & PR Action Plan

With the information gleaned from your onboarding questionnaire, we design a professional media kit (up to 5 pages). This kit includes your company background, brand brief, vision, mission, your photos/videos, and more.

Press Release Distribution

One of our PR Experts will write a professional Press Release for you (up to 1000 words). Once approved, we'll distribute it through our premium media network to increase release visibility in relevant search results across major search engines such as Google, Yahoo!, Bing and more.

PR Pitch to 100+ Media Outlets

Our PR Experts will then personally pitch your startup to at least 100+ journalists, bloggers, and media influencers on your behalf to insure guaranteed press coverage (not placement) for your story. Have a dream publication in mind? Let us know and we'll include it in our pitches.

Lead Generation & Automation

Landing Page with Lead Capture

Professionally designed landing page written by a direct response copywriter to convey your exclusive offer and generate leads.

Depending on your campaign goals this may be to collect emails or book appointments.

Automated Follow-up Sequence

We will set-up an automated follow-up sequence to nurture your prospects to ensure maximum return on your investment. These follow-up sequences can be carried out via email, text messaging, and automated voicemail drops.

Appointments Booked

As part of your lead generation funnel, prospects will have the option to schedule an appointment with your sales team.

Rather not book calls and instead prefer demos? That works too, we're happy to customize the system to your unique needs.

Additional Exposure & SEO

Submission to 75+ Directories

Your company will be submitted to 75+ Directories and Review Websites to improve your SEO and gain exposure. This is suitable for all companies, not just startups.

Guest Post in Google News

Guest post about your company published in Google News to increase brand credibility and online visibility (up to 500 words).

ADVANCED MARKETING ACCELERATOR PACKAGE ADD-ON

Strategic Outreach to Decision Makers

Data-driven Linkedin Outreach

LinkedIn the #1 social network for B2B, and direct LinkedIn outreach is the most cost-effective way to reach decision makers, without paying for LinkedIn Ads.

We leverage high performing data from thousands of successful LinkedIn campaigns in every industry to target and engage your most qualified decision makers, driving them directly into your sales funnel.

This service is completely safe and you'll utilize our proprietary client dashboard to seamlessly track and respond to leads so you never miss out on any opportunities.

You will have a campaign manager assigned to help with onboarding and any questions you might have along the way.

Strategic Follow-up & Lead Generation

Our service offers four or more automatic follow-up messages for clients who might be interested, but did not yet see your messages or have the time to open them up. With automated messages, we offer persistence without the fuss!

In addition to our full-service messaging systems, we offer profile personalization. To help strengthen brand identity and let potential prospects know why they should connect, we will make recommendations for your profile so you can look your best.

From adding keywords to boost searches on LinkedIn to highlighting recent wins or other company highlights, we'll work to build you a stronger profile to further boost the effectiveness of your personalized cold messaging.

HOW DO I GET STARTED?
ABOUT THESCHUCK.AGENCY

HEATHER SCHUCK

Founder & Lead Strategist

With over 15 years of experience as a Marketing Strategist and Fractional CMO, I have helped entrepreneurs generate $300+ million in revenue to date.

I’m not all talk and “guru theories.” As a lifelong entrepreneur myself, I have a deep appreciation for the unique challenges founders and CEOs face daily.

I launched a childrens’ clothing company from my kitchen table with ZERO experience and grew it into a $14 million lifestyle brand that could be found both internationally and domestically in over 500 boutiques and large retailers such as Nordstroms, Barneys New York, Target, JCPenney, Sears, Buy Buy Baby and others. I did this without VC money or a huge team supporting me.

Over the years, I’ve honed my processes and have created many other huge wins for companies in the consumer product goods (CPG), real estate, healthcare, finance, and the legal industry to name a few. 

Would you like to discuss a project beyond what is offered here? Click here to schedule a call.

Click here to read our latest press, 10 Ways to Adapt Your Marketing Plan During the Pandemic on business.com.