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What is a CRO? How a Chief Revenue Officer Steers Your Company to Market Dominance

For B2B Founders and CEOs, understanding the essence of a Chief Revenue Officer (CRO) is pivotal. A CRO doesn’t just ‘do their job’; they architect, they command, and they weave revenue magic into the fabric of the company. Here’s a distilled essence of their expansive role: Strategic Revenue Architect: They sculpt a dynamic revenue roadmap, […]

The Role of Brand Authority in Marketing for Startups

Marketing for startups is not for the faint of heart! After all, it’s one thing to develop exceptional products and services, and it’s another to prove it to consumers. If you’ve hit a sales plateau, it’s time to boost your brand authority.